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Objects of desire : consumer behaviour in shopping centre choices / Charles Dennis with Andrew Newman and David Marsland.

By: Contributor(s): Material type: TextTextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005Description: xvii, 271 pages : illustrations, maps ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1403901708
  • 9781403901705
Subject(s): DDC classification:
  • 658.8343 22
LOC classification:
  • HF5430 .D46 2005
Contents:
Pt. I. Introduction and background -- 1. Background -- Pt. II. Why people shop where they do - shoppers' responses to attributes of shopping centres -- 2. Research questions, methodology and questionnaire design for Part II -- 3. Why do people shop where they do? : the attributes of shopping centres that determine where consumers choose to shop -- 4. The shopping centre as a brand -- 5. The shopping centre as an object of desire : attraction and distance in shopping centre choice -- 6. Central place practice : shopping centre attractiveness measures, the 'break point', catchment boundaries and the UK retail hierarchy -- 7. Marketing sementation for shopping centres -- Pt. III. Consumer decision processes in shopping choices -- 8. Shoppers' motivations in choices of shopping centres -- 9. An environmental psychology approach to consumers choices of shopping centres -- 10. An evolutionary psychology approach to understanding the 'why' of shopping behaviour : the Savannah hypothesis of shopping -- Pt. IV. Futurescapes -- 11. Shoppers' motivations for e-shopping -- 12. E-shopping compared with shopping centres -- 13. Conclusions and implications.
Review: "What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to make reliable estimates of the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximise profitable retail sales. Shopping centre managers want to create lively environments that enhance the shopping experience. From a broader perspective there is a need to understand shopping as a fundamental aspect of modern society. This book explores a range of perspectives from traditional to the latest thinking. The author suggests, perhaps controversially, that shopping styles may be rooted in the lifestyles necessitated when our ancestors adapted to the African savannah. These disparate approaches have been drawn together with a summary of the hypothesis for which the author has found support."--BOOK JACKET.
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Includes bibliographical references (pages 249-265) and index.

Pt. I. Introduction and background -- 1. Background -- Pt. II. Why people shop where they do - shoppers' responses to attributes of shopping centres -- 2. Research questions, methodology and questionnaire design for Part II -- 3. Why do people shop where they do? : the attributes of shopping centres that determine where consumers choose to shop -- 4. The shopping centre as a brand -- 5. The shopping centre as an object of desire : attraction and distance in shopping centre choice -- 6. Central place practice : shopping centre attractiveness measures, the 'break point', catchment boundaries and the UK retail hierarchy -- 7. Marketing sementation for shopping centres -- Pt. III. Consumer decision processes in shopping choices -- 8. Shoppers' motivations in choices of shopping centres -- 9. An environmental psychology approach to consumers choices of shopping centres -- 10. An evolutionary psychology approach to understanding the 'why' of shopping behaviour : the Savannah hypothesis of shopping -- Pt. IV. Futurescapes -- 11. Shoppers' motivations for e-shopping -- 12. E-shopping compared with shopping centres -- 13. Conclusions and implications.

"What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to make reliable estimates of the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximise profitable retail sales. Shopping centre managers want to create lively environments that enhance the shopping experience. From a broader perspective there is a need to understand shopping as a fundamental aspect of modern society. This book explores a range of perspectives from traditional to the latest thinking. The author suggests, perhaps controversially, that shopping styles may be rooted in the lifestyles necessitated when our ancestors adapted to the African savannah. These disparate approaches have been drawn together with a summary of the hypothesis for which the author has found support."--BOOK JACKET.

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