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Gettysburg : memory, market, and an American shrine / Jim Weeks.

By: Material type: TextTextPublisher: Princeton, N.J. : Princeton University Press, [2003]Copyright date: ©2003Description: xii, 267 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0691102716
  • 9780691102719
Subject(s): DDC classification:
  • 973.7349 21
LOC classification:
  • E475.56 .W44 2003
Contents:
Phase 1. A Genteel Summer Resort, 1863-1884 -- Ch. 1. A Grand and Holy Work -- Ch. 2. A Stream of Pilgrims -- Phase 2. A Mecca For Patriots, 1884-1920 -- Ch. 3. A Memorial of the Whole Struggle -- Ch. 4. A Place for Tourists and the Oppressed -- Phase 3. TV, Hot Bath, Cold War, 1920-1970 -- Ch. 5. "These Are Touring Days": Mass Culture Transforms Gettysburg -- Ch. 6. "Dad Got Us There in a Day": Automobiles and Family Touring -- Phase 4. Heritage Gettysburg, 1970-2000 -- Ch. 7. A Future in the Past -- Ch. 8. "It's 1863 All Over Again": Heritage Tourists -- Epilogue: "The Most American Place in America"
Review: "Described as "the most American place in America," Gettysburg is defended against commercial desecration like no other historic site. Yet even as schoolchildren learn to revere the place where Lincoln delivered his most famous speech, Gettysburg's image generates millions of dollars every year from tourism, souvenirs, reenactments, films, games, collecting, and the Internet." "Gettysburg entered the market not with recent interest in the Civil War nor even with twentieth-century tourism but immediately after the battle. Founded by a modern industrial society with the capacity to deliver uniform images to millions, Gettysburg, from the very beginning, reflected the nation's marketing trends as much as its patriotism. Gettysburg's pilgrims - be they veterans, families on vacation, or Civil War reenactors - have always been modern consumers escaping from the world of work and responsibility even as they commemorate. And it is precisely this commodification of sacred ground, this tension between commerce and commemoration, that animates Gettysburg's popularity."--BOOK JACKET.
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Includes bibliographical references (pages 227-261) and index.

Phase 1. A Genteel Summer Resort, 1863-1884 -- Ch. 1. A Grand and Holy Work -- Ch. 2. A Stream of Pilgrims -- Phase 2. A Mecca For Patriots, 1884-1920 -- Ch. 3. A Memorial of the Whole Struggle -- Ch. 4. A Place for Tourists and the Oppressed -- Phase 3. TV, Hot Bath, Cold War, 1920-1970 -- Ch. 5. "These Are Touring Days": Mass Culture Transforms Gettysburg -- Ch. 6. "Dad Got Us There in a Day": Automobiles and Family Touring -- Phase 4. Heritage Gettysburg, 1970-2000 -- Ch. 7. A Future in the Past -- Ch. 8. "It's 1863 All Over Again": Heritage Tourists -- Epilogue: "The Most American Place in America"

"Described as "the most American place in America," Gettysburg is defended against commercial desecration like no other historic site. Yet even as schoolchildren learn to revere the place where Lincoln delivered his most famous speech, Gettysburg's image generates millions of dollars every year from tourism, souvenirs, reenactments, films, games, collecting, and the Internet." "Gettysburg entered the market not with recent interest in the Civil War nor even with twentieth-century tourism but immediately after the battle. Founded by a modern industrial society with the capacity to deliver uniform images to millions, Gettysburg, from the very beginning, reflected the nation's marketing trends as much as its patriotism. Gettysburg's pilgrims - be they veterans, families on vacation, or Civil War reenactors - have always been modern consumers escaping from the world of work and responsibility even as they commemorate. And it is precisely this commodification of sacred ground, this tension between commerce and commemoration, that animates Gettysburg's popularity."--BOOK JACKET.

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