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Targeting customers : how to use geodemographic and lifestyle data in your business / Peter Sleight.

By: Material type: TextTextPublisher: Henley-on-Thames : World Advertising Research Center, 2004Edition: 3rd edDescription: 195 p. ; 30cmISBN:
  • 1841161543 (pbk.) :
Subject(s): DDC classification:
  • 658.83 22
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Previous ed.: Henley-on-Thames: NTC, 1997.

Includes index.

Includes bibliographical references.

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