Understanding the hospitality consumer / Alistair Williams.

Includes bibliographical references and index.

Pt. 1. Setting the Context for the Study of Hospitality Consumption. 1. An introduction to the consumption of hospitality services. 2. Consuming hospitality services -- Pt. 2. The Key Perspectives Seen as Complementary to an Understanding of Hospitality Consumer Behaviour. 3. Frameworks for considering hospitality consumer decision-making. 4. Individual processes in consuming hospitality. 5. Social and cultural influences on hospitality consumer behaviour. 6. The influence of reference groups on hospitality consumers -- Pt. 3. Understanding the Hospitality Consumer in Contemporary Society and Beyond. 7. The end of the marketing concept. 8. Postmodern consumers of hospitality services. 9. Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality. 10. Researching contemporary hospitality behaviour.

Introduces and explores the role of consumer behaviour theory in the hospitality sector, outlining social, cultural, economic and psychological principles that underpin contemporary consumer responses.