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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, [2004]Copyright date: ©2004Edition: Second editionDescription: xxv, 845 pages, 22 variously numbered pages : colour illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072537140
  • 9780072537147
  • 0071214267
  • 9780071214261
Subject(s): DDC classification:
  • 658.8342 21
LOC classification:
  • HF5415.32 .A76 2004
Contents:
Pt. 1. An overview of consumer behavior -- Ch. 1. Introduction : the world of consumers -- Ch. 2. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption meanings -- Pt. 2. Marketing decisions and consumer behavior -- Ch. 5. Consumer behaviors and marketing strategies -- Ch. 6. Learning about consumers -- Pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and knowledge -- Ch. 10. The self and selves -- Pt. 4. Consumers in social context -- Ch. 11. Lifestyles : consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household behaviors -- Ch. 14. Interpersonal influence -- Pt. 5. Consumer action -- Ch. 15. Consumer attitudes and decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch. 19. Disposition, recycling, and reuse.
Summary: "Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 ARN (Browse shelf(Opens below)) 1 Available A260830B

Includes bibliographical references and index.

Pt. 1. An overview of consumer behavior -- Ch. 1. Introduction : the world of consumers -- Ch. 2. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption meanings -- Pt. 2. Marketing decisions and consumer behavior -- Ch. 5. Consumer behaviors and marketing strategies -- Ch. 6. Learning about consumers -- Pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and knowledge -- Ch. 10. The self and selves -- Pt. 4. Consumers in social context -- Ch. 11. Lifestyles : consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household behaviors -- Ch. 14. Interpersonal influence -- Pt. 5. Consumer action -- Ch. 15. Consumer attitudes and decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch. 19. Disposition, recycling, and reuse.

"Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples."--Publisher description.

Machine converted from AACR2 source record.

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