Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
Material type:
TextPublisher: New York : AMACOM, [2004]Copyright date: ©2004Description: x, 230 pages ; 24 cmContent type: - text
- unmediated
- volume
- 081440815X
- 9780814408155
- 658.834082 22
- HC79.C6 J64 2004
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.834082 JOH (Browse shelf(Opens below)) | 1 | Available | A260719B |
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Includes bibliographical references (page 223) and index.
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of women's roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life transitions : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future.
Machine converted from AACR2 source record.
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