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Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.

By: Material type: TextTextSeries: International library of sociologyPublisher: London ; New York : Routledge, 2004Description: vi, 152 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415281733
  • 9780415281737
  • 0415281741
  • 9780415281744
Subject(s): DDC classification:
  • 659.1042 21
LOC classification:
  • HF5821 .C76 2004
Contents:
1. Images, commodities and compulsions: consumption controversies of the nineteenth century -- 2. Advertising as site of contestation: criticisms, controversy and regulation -- 3. Advertising agencies: commercial reproduction and the management of belief -- 4. Animating images: advertisements, texts, commodities -- 5. Advertising reconsidered.
Summary: "Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programs of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 CRO (Browse shelf(Opens below)) 1 Available A216397B
Book City Campus City Campus Main Collection 659.1042 CRO (Browse shelf(Opens below)) 1 Available A291159B

Includes bibliographical references (pages 137-147) and index.

1. Images, commodities and compulsions: consumption controversies of the nineteenth century -- 2. Advertising as site of contestation: criticisms, controversy and regulation -- 3. Advertising agencies: commercial reproduction and the management of belief -- 4. Animating images: advertisements, texts, commodities -- 5. Advertising reconsidered.

"Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programs of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption."--Publisher description.

Machine converted from AACR2 source record.

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