Internet strategies for established retailers : five case studies from New Zealand / Bill Doolin, Bob McQueen and Mark Watton.

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TextSeries: Enterprise and innovation (Auckland, N.Z.) ; paper 2003-02.Publisher: Auckland [N.Z.] : Faculty of Business, Auckland University of Technology, [2003]Copyright date: ©2003Description: 19 pages : illustrations ; 21 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.84 DOO (Browse shelf(Opens below))	1	Available		A345214B

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Previous	658.84 BEY Beyond Hofstede : culture frameworks for global marketing and management /	658.84 BRI What sticks : Why most advertising fails and how to guarantee yours succeeds /	658.84 CZI International marketing /	658.84 DOO Internet strategies for established retailers : five case studies from New Zealand /	658.84 DOO International marketing strategy : analysis, development and implementation.	658.84 GIL International marketing : strategy and management /	658.84 HOL Global marketing : a decision-oriented approach /	Next