Global media studies : ethnographic perspectives / edited by Patrick Murphy and Marwan Kraidy.

Includes bibliographical references.

1. Towards an ethnographic approach to global media studies / Patrick D. Murphy and Marwan M. Kraidy -- 2. The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey / Ece Algan -- 3. Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world / Nick Couldry -- 4. Where is audience ethnography's fieldwork? / Anna Clua -- 5. Audience letters and letter-writers: constituting the audience for radio in transnational contexts / Sweety Law -- 6. Rituals in the modern world: applying the concept of ritual in media ethnography / Bent Steeg Larsen and Thomas Tufte -- 7. Negotiation and position: on the need and difficulty of developing "thicker descriptions" / Fabienne Darling-Wolf -- 8. "Now that you're going home, are you going to write about the natives you studied?": telenovela reception, adultery and the dilemmas of ethnographic practice / Antonio C. La Pastina -- 9. Methodology as lived experience: rhizomatic ethnography in Hawai'i / Fay Yokomizo Akindes -- 10. On the border: reflections on ethnography and gender / Heloisa Buarque De Almeida -- 11. Radio's early arrival in rural Appalachia: a harbinger of the global society? / Jacob J. Podber -- 12. "Ask the West, will dinosaurs come back?": Indian audiences/global audience studies / Vamsee Juluri -- 13. Where the global meets the local: South African youth and their experience of global media / Larry Strelitz -- 14. Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico / Patrick D. Murphy -- 15. Globalization avant la lettre? Cultural hybridity and media power in Lebanon / Marwan M. Kraidy -- 16. Media ethnography: local, global, or translocal? / Marwan M. Kraidy and Patrick D. Murphy.