Freelance copywriting / Diana Wimbs.
Material type:
TextSeries: Writing handbooksPublisher: London : A. & C. Black, 1999Description: vi, 154 pages ; 22 cmContent type: - text
- unmediated
- volume
- 0713648228
- 9780713648225
- 808.066659 21
- HF5825 .W52 1999
Contents:
Introduction -- 1.. Great Openings -- 2.. First Steps -- 3.. The Art (and Science) of Persuasion -- 4.. The Tools of Persuasion -- 5.. Tackling the Brief -- 6.. Concepts and Creative Techniques -- 7.. Style, Structure and Revision -- 8.. In Other Words... 'Plain English' Writing -- 9.. Getting in the Money -- 10.. A Sample Campaign to Inspire You -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 808.066659 WIM (Browse shelf(Opens below)) | 1 | Available | A419723B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 808.066659 WIL Public relations writing and media techniques / | 808.066659 WIL Public relations writing and media techniques / | 808.066659 WIL Public relations writing and media techniques / | 808.066659 WIM Freelance copywriting / | 808.0666592 BIV Public relations writing : the essentials of style and format / | 808.0666592 BIV Public relations writing : the essentials of style and format / | 808.0667 BAR A short guide to writing about art / |
Includes index.
Introduction -- 1.. Great Openings -- 2.. First Steps -- 3.. The Art (and Science) of Persuasion -- 4.. The Tools of Persuasion -- 5.. Tackling the Brief -- 6.. Concepts and Creative Techniques -- 7.. Style, Structure and Revision -- 8.. In Other Words... 'Plain English' Writing -- 9.. Getting in the Money -- 10.. A Sample Campaign to Inspire You -- Index.
Machine converted from AACR2 source record.
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