Essentials of business research methods / Joseph F. Hair, Jr [and others].

Includes bibliographical references and index.

Pt. I. Introduction -- Ch. 1. Business Research for the 21st Century -- Pt. II. Beginning the Research Process -- Ch. 2. Fundamentals of Research Design -- Ch. 3. Creative Decision Making and Research -- Ch. 4. Ethics in Business Research -- Pt. III. Data Collection, Management, and Sampling -- Ch. 5. Data Collection Approaches -- Ch. 6. Measurement and Scaling -- Ch. 7. Questionnaire Design -- Ch. 8. Sampling Approaches and Considerations -- Pt. IV. Data Analysis and Presentation -- Ch. 9. Understanding and Presenting Data -- Ch. 10. Basic Data Analysis Methods -- Ch. 11. Correlation and Regression -- Ch. 12. Reporting and Presenting Research -- Pt. V. Advanced Topics in Business Research -- Ch. 13. Other Multivariate Techniques -- Ch. 14. Advanced Analysis and Presentation Approaches.

"This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive."--Publisher description.

Machine converted from AACR2 source record.