Marketing graffiti : the view from the street / Michael Saren.
Material type:
TextPublisher: Edinburgh : Butterworth-Heinemann, 2006Description: 292 pages : illustrations (some colour) ; 25 cmContent type: - text
- unmediated
- volume
- 0750656972
- 9780750656979
- 658.8 22
- HF5415 .S2748 2006
Contents:
Marketing contexts -- Building relations -- Consuming experience -- Creating solutions -- Brand selection -- Moving space.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 SAR (Browse shelf(Opens below)) | 1 | Available | A371190B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 SAG The SAGE handbook of social marketing / | 658.8 SAL Buzz : harness the power of influence and create demand / | 658.8 SAR Marketing management for nonprofit organizations / | 658.8 SAR Marketing graffiti : the view from the street / | 658.8 SCA Ambush marketing : game within a game / | 658.8 SER Services marketing / | 658.8 SER Services marketing / |
Includes bibliographical references and index.
Marketing contexts -- Building relations -- Consuming experience -- Creating solutions -- Brand selection -- Moving space.
Machine converted from AACR2 source record.
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