Managerial economics for decision making / John Adams and Linda Juleff.
Material type: TextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xiii, 343 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0333961110
- 9780333961117
- 330.024658 21
- HF5657.4 .A29 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 330.024658 ADA (Browse shelf(Opens below)) | 1 | Available | A419789B |
Includes bibliographical references and index.
Pt. I. The Macroeconomic Environment -- Ch. 1. Globalisation -- Ch. 2. The economic environment -- Ch. 3. Measuring economic performance -- Pt. II. The Theory of the Firm and Competitive Strategy -- Ch. 4. Business objectives -- Ch. 5. Demand estimation and forecasting -- Ch. 6. Production and cost estimation -- Ch. 7. Pricing in theory and practice -- Ch. 8. Non-price competition -- Ch. 9. Managerial decisions and the firm's competitive strategy -- Pt. III. Investment Decisions -- Ch. 10. Investment appraisal -- Ch. 11. Investment appraisal under risk and uncertainty -- Ch. 12. Public sector decisions -- App. Discount tables and the normal distribution table.
"Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimises the use of maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning."--BOOK JACKET.
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