Marketing and consumer identity in multicultural America / Marye C. Tharp.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, [2001]Copyright date: ©2001Description: xvi, 397 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0761911030
- 9780761911036
- 0761911022
- 9780761911029
- 658.8008900973 21
- HF5415.127 .T48 2001
Contents:
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8008900973 THA (Browse shelf(Opens below)) | 1 | Available | A258885B |
Includes bibliographical references (pages 315-359) and index.
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi ... [et al.] -- Multicultural markets and marketing : future directions.
Machine converted from AACR2 source record.
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