The art of writing advertising : conversations with William Bernbach [and others] / interviewed by Denis Higgins.
Material type:
TextSeries: McGraw-Hill advertising classicPublisher: New York ; London : McGraw-Hill, [2003]Copyright date: ©2003Description: 125 pages : illustrations, portraits ; 23 cmContent type: - text
- unmediated
- volume
- 0071410937
- 9780071410939
- 659.1 21
- HF5825 .H5 2003
Contents:
Review: "The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea starter for writers of every stripe from all walks of life."--BOOK JACKET.
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1 HIG (Browse shelf(Opens below)) | 1 | Available | A296349B |
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Originally published: Lincolnwood, Ill. : Contemporary, 1965.
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.
"The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best - writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea starter for writers of every stripe from all walks of life."--BOOK JACKET.
Machine converted from AACR2 source record.
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