Arts management / Derrick Chong.

Includes bibliographical references and index.

1. Introduction -- 2. Arts research -- 3. Cultural entrepreneurship -- 4. Collaborations in the arts -- 5. Artistic leadership -- 6. Strategic positioning and brand identity -- 7. Arts marketing and audience development -- 8. Management by numbers -- 9. Raising funds and financing -- 10. Organizational forms and dynamics.

"There is a growing interest in aesthetics and organization/management studies at the start of the twenty-first century, and the points of contact between the arts and management are many and complex." "This text offers a critical overview of arts management as a vital subdiscipline. There is a concerted effort to address the artistic, managerial, and social obligations of arts and cultural organizations operating in contemporary urban environs." "The range of sources is deliberately diverse to include the contributions of contemporary artists, prominent management theorists, and the experience of arts managers, and draws upon such present-day cases as Napster, Sotheby's, Fubu, the Guggenheim, and Glyndebourne."--BOOK JACKET.