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Entrepreneurship : strategies and resources / Marc J. Dollinger.

By: Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Edition: Third editionDescription: xxv, 549 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130909955
  • 9780130909954
Subject(s): DDC classification:
  • 658.421
LOC classification:
  • HD62.5. D65 2003
Contents:
Ch. 1. A Framework for Entrepreneurship -- Ch. 2. Resources and Capabilities -- Ch. 3. The Environment for Entrepreneurship -- Ch. 4. Entrepreneurial Strategies -- Ch. 5. The Business Plan -- Ch. 6. The E-Entrepreneur -- Ch. 7. Foundations of New Venture Finance -- Ch. 8. Securing Investors and Structuring the Deal -- Ch. 9. Creating the Organization -- Ch. 10. Corporate Venturing, Networking, and Franchising -- Case 1. Blitz -- Case 2. Tellme Networks: Dial Tone 2.0? -- Case 3. Stamps.com: Bringing Electronic Postage Online -- Case 4. Rubio's: Home of the Fish Taco (A) -- Case 5. Rubio's: Home of the Fish Taco (B) -- Case 6. Suzy's Zoo -- Case 7. TiVo: Television the Way You Want It -- Case 8. LiveREADS: Valuing an E-Book Start-Up -- Case 9. Windsor Industries, Inc -- Case 10. Sony PlayStation 2: Trojan Horse in the Living Room?
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Includes bibliographical references and index.

Ch. 1. A Framework for Entrepreneurship -- Ch. 2. Resources and Capabilities -- Ch. 3. The Environment for Entrepreneurship -- Ch. 4. Entrepreneurial Strategies -- Ch. 5. The Business Plan -- Ch. 6. The E-Entrepreneur -- Ch. 7. Foundations of New Venture Finance -- Ch. 8. Securing Investors and Structuring the Deal -- Ch. 9. Creating the Organization -- Ch. 10. Corporate Venturing, Networking, and Franchising -- Case 1. Blitz -- Case 2. Tellme Networks: Dial Tone 2.0? -- Case 3. Stamps.com: Bringing Electronic Postage Online -- Case 4. Rubio's: Home of the Fish Taco (A) -- Case 5. Rubio's: Home of the Fish Taco (B) -- Case 6. Suzy's Zoo -- Case 7. TiVo: Television the Way You Want It -- Case 8. LiveREADS: Valuing an E-Book Start-Up -- Case 9. Windsor Industries, Inc -- Case 10. Sony PlayStation 2: Trojan Horse in the Living Room?

Machine converted from AACR2 source record.

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