The 22 immutable laws of marketing / Al Ries and Jack Trout.
Material type:
TextPublisher: New York, NY : HarperBusiness, 1993Description: xii, 143 pages : illustrations ; 22 cmContent type: - text
- unmediated
- volume
- 0006383459
- 9780006383451
- 0887306667
- 9780887306662
- Twenty two immutable laws of marketing
- Twenty-two immutable laws of marketing
- 658.8
- HF5415. R54369 1993
Contents:
Introduction -- The Law of Leadership -- The Law of the Category -- The Law of the Mind -- The Law of Perception -- The Law of Focus -- The Law of Exclusivity -- The Law of the Ladder -- The Law of Duality -- The Law of the Opposite -- The Law of Division -- The Law of Perspective -- The Law of Line Extension -- The Law of Sacrifice -- The Law of Attributes -- The Law of Candor -- The Law of Singularity -- The Law of Unpredictability -- The Law of Success -- The Law of Failure -- The Law of Hype -- The Law of Acceleration -- The Law of Resources Warning.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.8 RIE (Browse shelf(Opens below)) | 1 | Available | A492927B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 OXF The Oxford handbook of strategic sales and sales management / | 658.8 PET A preface to marketing management / | 658.8 PET Marketing management : knowledge and skills / | 658.8 RIE The 22 immutable laws of marketing / | 658.8 SER Services marketing / | 658.8 WAL Marketing strategy : a decision-focused approach / | 658.8 WIN Marketing management / |
Includes index.
Introduction -- The Law of Leadership -- The Law of the Category -- The Law of the Mind -- The Law of Perception -- The Law of Focus -- The Law of Exclusivity -- The Law of the Ladder -- The Law of Duality -- The Law of the Opposite -- The Law of Division -- The Law of Perspective -- The Law of Line Extension -- The Law of Sacrifice -- The Law of Attributes -- The Law of Candor -- The Law of Singularity -- The Law of Unpredictability -- The Law of Success -- The Law of Failure -- The Law of Hype -- The Law of Acceleration -- The Law of Resources Warning.
Machine converted from AACR2 source record.
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