Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge & Jeremy Walton.
Material type:
TextPublisher: New York : Palgrave, 2001Description: vi, 178 p. ; 24 cmISBN: - 0333925408 (cloth)
- 338.4379672
- GV716. B43 2001
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 338.4379672 BEC (Browse shelf(Opens below)) | 1 | Available | A284887B |
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| 338.437963340941 DOB The economics of football / | 338.4379648 FER Marketing of Olympic sport organisations / | 338.4379648 PRE The economics of staging the Olympics : a comparison of the games, 1972-2008 / | 338.4379672 BEC Sports sponsorship and brand development : the Subaru and Jaguar stories / | 338.437971409932 JOH Report to business : winners and losers : Auckland's America's Cup 2000 / | 338.4391729 PAT Last resorts : the cost of tourism in the Caribbean / | 338.45 LOP Ownership, leadership, and transformation : can we do better for capacity development / |
Includes bibliographical references and index.
Acknowledgements -- Pt. I. The Background -- 1. Introduction -- 2. Sport, Sponsorship and Marketing -- Pt. II. The Story of Two Campaigns: The Subaru Story -- 3. Fuji Heavy Industries and Subaru in the 1980s -- 4. Prodrive and Fuji Heavy Industries: The Development of the Relationship -- 5. The Results of the Relationship -- 6. Portrait of the Partner -- Pt. III. The Story of Two Campaigns: The Jaguar Story -- 7. Jaguar, JaguarSport and Le Mans -- 8. On Track to Post-Leyland Recovery -- 9. From Track Stars to Major Commercial Players -- 10. Recreating a Brand through Sponsored Motor Racing -- 11. Achieving Global Brand Recognition -- Pt. IV. Conclusions -- 12. Lessons from the Campaigns -- Index.
Richard Lindroos -- 517003.
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