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Political empiricism : communication strategies in state and regional elections / Rita Kirk Whillock.

By: Material type: TextTextSeries: Praeger series in political communicationPublisher: New York : Praeger, 1991Description: xx, 248 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 027593554X
  • 9780275935542
Subject(s): DDC classification:
  • 324.7
LOC classification:
  • JK1976 .W47 1991
Contents:
Four "Given" Cases -- The Triumph of an Underdog: The Role of a Communication Scholar as a Consultant for One Mayoral Election -- Challenge and Recovery: An Incumbent's Battle for Position in a State Senate Race -- Running on the Family Name: The Impact of Gender and Issue Framing on the Race of a Political Newcomer -- Death at the Hands of Consultants: An Analysis of Defeat in the 1990 Alabama Gubernatorial Primary -- Constructing Persuasive Arguments -- The Torch of the Word -- The Climate for Image Campaigns -- The Shot: Constructing Persuasive Images -- The Faculty of Observing a Campaign's Critical Junctures -- Criticism, Co-optation and Cynicism: Response Strategies for Handling Hostile Situations -- The Spin: Public Relations and Elections -- Fund-Raising: Turning Images and Arguments into Capital.
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Includes bibliographical references (pages 225-237) and index.

Four "Given" Cases -- The Triumph of an Underdog: The Role of a Communication Scholar as a Consultant for One Mayoral Election -- Challenge and Recovery: An Incumbent's Battle for Position in a State Senate Race -- Running on the Family Name: The Impact of Gender and Issue Framing on the Race of a Political Newcomer -- Death at the Hands of Consultants: An Analysis of Defeat in the 1990 Alabama Gubernatorial Primary -- Constructing Persuasive Arguments -- The Torch of the Word -- The Climate for Image Campaigns -- The Shot: Constructing Persuasive Images -- The Faculty of Observing a Campaign's Critical Junctures -- Criticism, Co-optation and Cynicism: Response Strategies for Handling Hostile Situations -- The Spin: Public Relations and Elections -- Fund-Raising: Turning Images and Arguments into Capital.

Machine converted from AACR2 source record.

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