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Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand.

By:

Marchand, Roland [author.]

Material type: Text

TextPublisher: Berkeley : University of California Press, [1986]Edition: 1st pbk. printDescription: xxii, 448 pages : illustrations (some colour) ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0520058852
9780520058859

Subject(s):

Advertising -- United States -- History

DDC classification:

659.10973

LOC classification:

HF5813.U6 M26 1986x

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.10973 MAR (Browse shelf(Opens below))	1	Available		A146268B

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Previous	659.10973 LOI Damn good advice (for people with talent!) : how to unleash your creative potential by America's master communicator /	659.10973 LOI Damn good advice (for people with talent!) : how to unleash your creative potential by America's master communicator /	659.10973 MAD Mad Ave : award-winning advertising of the 20th century /	659.10973 MAR Advertising the American dream : making way for modernity, 1920-1940 /	659.10973 MAY Whatever happened to Madison Avenue? : advertising in the '90s /	659.10973 SIV Soap, sex, and cigarettes : a cultural history of American advertising /	659.10973 THO Advertising age : the principles of advertising and marketing communication at work /	Next

Includes bibliographical references (pages 365-418) and index.

Machine converted from AACR2 source record.

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