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Getting it right the first time : can we eliminate ineffective advertising before it is run / by John Philip Jones ; foreword by Colin McDonald.

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Material type: Text

TextPublisher: Henley-on-Thames, Oxfordshire [Eng.] : Admap, 1996Description: 48 pages : illustrations ; 30 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.111 JON (Browse shelf(Opens below))	1	Available		A136296B

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Previous	659.111 ADV Accompanying part (Disc) Advertising works 13 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2004 /	659.111 AMB Copy testing : practice and best practice : a review of UK ad research procedures /	659.111 HOW How to plan advertising /	659.111 JON Getting it right the first time : can we eliminate ineffective advertising before it is run /	659.111 KEL Advertising media planning : a brand management approach /	659.111 KEL Advertising account planning : planning and managing an IMC campaign /	659.111 SIS Advertising media planning /	Next

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