Selling the free market : the rhetoric of economic correctness / James Arnt Aune.

Includes bibliographical references (pages 193-207) and index.

Acknowledgments -- Preface -- Introduction: How the Right Triumphed -- The "Nonexecutive" Summary -- How the Right Triumphed -- The Origins of the American Right -- An Overview of Free-Market Rhetoric -- The Outline of This Volume -- Part I. Rhetoric, Economics, and Problems of Method -- Chapter 1. The Rhetoric-Economics Connection: Rhetorical Strategies of Economic Analysis -- The Principles of Rational Choic -- Problems with Rational Choice -- Case Study 1. The Minimum Wage -- Case Study 2. The Farm Crisis -- Case Study 3. The Uses of Labor Unions -- Conclusion -- Chapter 2. Economic Rhetoric and the Realist Style (or, There Ain't No Such Thing as a Free Lunch) -- The No-Nonsense Nature of the Realist Style -- Public Choice Theory versus Democracy -- A Posnerian Theory of Rhetoric -- Information Costs versus Social and Political Norms -- Conclusion -- Part II. What Libertarians Want -- Chapter 3. Checking Ayn Rand's Premises (or, The Revenge of the Nerds) -- If You Always Read for the Plot, Please Skip This Section -- Francisco's Money Speech -- "This Is John Galt Speaking" -- Conclusion -- Chapter 4. Anarchy, State, and Utopia: A Rhetorical Reading -- Captain's Log: Stardate 13256.8 -- The Rhetoric of Philosophy -- Nozick's Premises: State of Nature, Rights, Autonomy -- Nozick on Rights -- Against the Redistributive State -- Nozick's Utopia (or, A Rhetoric for Libertarians) -- Conclusion -- Chapter 5. What Libertarians Want, According to Murray Rothbard and Charles Murray -- Rothbard on the Nature of Individual Liberty -- Rothbard's Policy Prescriptions -- The Question of Strategy 1 -- Charles Murray's Manifesto -- The Question of Strategy 2 -- Conclusion -- Part III. The Struggle over Reagan's Free-Market Legacy -- Chapter 6. From Reagan to Buchanan: National Glory and Globalization -- Reagan's Rhetoric: The View from Public Address Studies -- The Market versus National Glory -- The Free Market versus Free Trade -- The Federal Reserve Conspiracy Narrative -- Conclusion -- Chapter 7. Newt Gingrich, Cyberpunk, and Globalization -- The Strategies of Cyber-Republicans -- Aristocrats Slumming in the Cyberculture -- Bringing "Class" Back In -- Conclusion -- Conclusion: The Market and Human Happiness -- The Political Lessons of Selling the Free Market -- An Appendix for Academics: Deirdre McCloskey's Rhetoric of Economics -- Notes -- References -- Index -- About the Author.

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