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Attention, attitude, and affect in response to advertising / edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.

Contributor(s): Material type: TextTextPublisher: Hillsdale, N.J. : L. Erlbaum Associates, 1994Description: x, 328 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 080580756X
  • 9780805807561
Subject(s): DDC classification:
  • 659.1019
LOC classification:
  • HF5822. A87 1994
Partial contents:
1. Introduction / David W. Stewart -- 2. The First 90 Years of Advertising Research / John C. Maloney -- 3. Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities / Gerard J. Tellis -- 4. How Readers Process Newspaper Advertising / B. Stuart Tolley and Leo Bogart -- 5. The Psychology of Comparative Advertising / Cornelia Pechmann and David W. Stewart -- 6. Attention as an Epiphenomenon: Some Implications for Advertising / Richard W. Olshavsky -- 7. Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences / Joan Meyers-Levy -- 8. Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model / Timothy B. Heath and Gary J. Gaeth -- 9. The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change? / Susan E. Middlestadt, Martin Fishbein and Darius K-S Chan --
10. Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product "Selves" / Laura A. Brannon and Timothy C. Brock -- 11. Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement / John J. Wheatley and George Brooker -- 12. Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States / Meryl P. Gardner -- 13. The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians / Basil G. Englis -- 14. How to Advertise Price / Robert M. Schindler -- 15. Is Health Behavior Consumer Behavior? Health Behavior Determinants, Audience Segmentation, and Designing Media Health Campaigns / Michael Slater and June Flora -- 16. Warning Label Location, Advertising, and Cognitive Responding / Eddie M. Clark and Timothy C. Brock -- 17. Advertising, Weight Loss, and Eating Disorders / Larry Percy and Martin R. Lautman.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1019 ATT (Browse shelf(Opens below)) 1 Available A192008B

Includes bibliographical references and index.

1. Introduction / David W. Stewart -- 2. The First 90 Years of Advertising Research / John C. Maloney -- 3. Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities / Gerard J. Tellis -- 4. How Readers Process Newspaper Advertising / B. Stuart Tolley and Leo Bogart -- 5. The Psychology of Comparative Advertising / Cornelia Pechmann and David W. Stewart -- 6. Attention as an Epiphenomenon: Some Implications for Advertising / Richard W. Olshavsky -- 7. Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences / Joan Meyers-Levy -- 8. Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systemic Model / Timothy B. Heath and Gary J. Gaeth -- 9. The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change? / Susan E. Middlestadt, Martin Fishbein and Darius K-S Chan --

10. Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product "Selves" / Laura A. Brannon and Timothy C. Brock -- 11. Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement / John J. Wheatley and George Brooker -- 12. Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States / Meryl P. Gardner -- 13. The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians / Basil G. Englis -- 14. How to Advertise Price / Robert M. Schindler -- 15. Is Health Behavior Consumer Behavior? Health Behavior Determinants, Audience Segmentation, and Designing Media Health Campaigns / Michael Slater and June Flora -- 16. Warning Label Location, Advertising, and Cognitive Responding / Eddie M. Clark and Timothy C. Brock -- 17. Advertising, Weight Loss, and Eating Disorders / Larry Percy and Martin R. Lautman.

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