What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher.
Material type:
TextPublisher: New York : Free Press, [1997]Copyright date: ©1997Description: 206 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0684834480
- 9780684834481
- 658.834083
- HF5415.32. A25 1997
Contents:
1. A Winning Formula -- 2. Kid Empowerment -- 3. The YMS Guide to Successful Product and Program Development -- 4. Birth Through Age 2: The Dependency /Exploratory Stage -- 5. Ages 3 Through 7: The Emerging-Autonomy Stage -- 6. Ages 8 Through 12: The Rule /Role Stage -- 7. Ages 13 Through 15: Early Adolescence -- 8. Ages 16 Through 19: Late Adolescence -- 9. Gender Differences: Barbie(r) Meets Godzilla(r) -- 10. Kids and Characters -- 11. Successful Marketing to Kids -- 12. In Conclusion Notes Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.834083 ACU (Browse shelf(Opens below)) | 1 | Available | A170449B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.834082 MUL The 85% niche : the power of women of all colors--Latina, Black, Asian / | 658.834082 QUI Just ask a woman : cracking the code of what women want and how they buy / | 658.8340820973 POP EVEolution : the eight truths of marketing to women / | 658.834083 ACU What kids buy and why : the psychology of marketing to kids / | 658.834083 DEL Creating ever-cool : a marketer's guide to a kid's heart / | 658.834083 GUN Children as consumers : a psychological analysis of the young people's market / | 658.8340830973 LIN Consuming kids : the hostile takeover of childhood / |
Includes bibliographical references (pages 195-197) and index.
1. A Winning Formula -- 2. Kid Empowerment -- 3. The YMS Guide to Successful Product and Program Development -- 4. Birth Through Age 2: The Dependency /Exploratory Stage -- 5. Ages 3 Through 7: The Emerging-Autonomy Stage -- 6. Ages 8 Through 12: The Rule /Role Stage -- 7. Ages 13 Through 15: Early Adolescence -- 8. Ages 16 Through 19: Late Adolescence -- 9. Gender Differences: Barbie(r) Meets Godzilla(r) -- 10. Kids and Characters -- 11. Successful Marketing to Kids -- 12. In Conclusion Notes Index.
Machine converted from AACR2 source record.
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