Improving survey questions : design and evaluation / Floyd J. Fowler, Jr.
Material type:
TextSeries: Applied social research methods series ; v. 38.Publisher: Thousand Oaks : Sage Publications, [1995]Copyright date: ©1995Description: viii, 191 pages : illustrations ; 22 cmContent type: - text
- unmediated
- volume
- 0803945825
- 9780803945821
- 0803945833
- 9780803945838
- 300.723 21
- HN29 .F67 1995
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 300.723 FOW (Browse shelf(Opens below)) | 1 | Available | A148699B |
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| 300.723 FLI An introduction to qualitative research / | 300.723 FLI An introduction to qualitative research / | 300.723 FLI An introduction to qualitative research / | 300.723 FOW Improving survey questions : design and evaluation / | 300.723 FOW Survey research methods / | 300.723 GIL Observation techniques : structured to unstructured / | 300.723 GOU Grounded theory : a practical guide for management, business and market researchers / |
Includes bibliographical references (pages 184-188) and index.
Preface -- 1. Questions as Measures: An Overview -- 2. Designing Questions to Gather Factual Data -- 3. Questions to Measure Subjective States -- 4. Some General Rules for Designing Good Survey Instruments -- 5. Presurvey Evaluation of Questions -- 6. Assessing the Validity of Survey Questions -- 7. Question Design and Evaluation Issues in Perspective -- Appendix A: Commonly Used Measurement Dimensions -- Appendix B: Measures of Common Covariates -- Appendix C: About Open-Ended Questions -- Appendix D: Achieving Standardized Interviews -- References -- Index -- About the Author.
"What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically."--Publisher description.
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