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Buy this book : studies in advertising and consumption / edited by Mica Nava [and others].

Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge, 1997Description: xii, 355 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415141311
  • 9780415141314
  • 041514132X
  • 9780415141321
Subject(s): DDC classification:
  • 659.1042 21
LOC classification:
  • HF5821 .B89 1997
Contents:
List of illustrations -- Notes on contributors -- Introduction -- 1. Paths to Mass Consumption: Britain and the USA since 1945 -- 2. Framing Advertising: Cultural Analysis and the Incrimination of Visual Texts -- 3. Consumer Culture and the Politics of Need -- 4. The Benetton-Toscani Effect: Testing the Limits of Conventional Advertising -- 5. Investments in the Imaginary Consumer: Conjectures Regarding Power, Knowledge and Advertising -- 6. Advertising Executives as Modern Men: Masculinity and the UK Advertising Industry in the 1980s -- 7. Capital's Cultural Study: Marketing Popular Ethnography of US Latino Culture -- 8. Image Politics: Negative Advertising Strategies and the Election Audience -- 9. Keeping Mrs Dawson Busy: Safe Sex, Gender and Pleasure in Condom Advertising since 1970 -- 10. Transnational Publishing: The Case of Elle Decoration -- 11. Dressing the Public: Television, Consumption and the Family in Austria in the 1950s and 1960s -- 12. Resort to Nostalgia: Mountains, Memories and Myths of Time -- 13. Listen to Britain: Music, Advertising and Postmodern Culture -- 14. Advertising and the Modulation of Narcissism: The Case of Adultery -- 15. Leaky Boundaries: Intertextuality and Young Adult Experiences of Advertising -- 16. Cynicism and Ambiguity: British Corporate Responsibility Advertisements and their Readers in the 1990s -- 17. (Ad)dressing the Dyke: Lesbian Looks and Lesbians Looking -- 18. 'Power Dressing' and the Construction of the Career Woman -- 19. Consumption and Identity Before Going to College, 1970-93 -- 20. When the Meaning is Not a Message: A Critique of the Consumption as Communication Thesis -- Index.
Summary: "Buy This Book brings together an outstanding international collection of writings on advertising and consumption. Contributors from Britain, Europe and the United States consider the history, industry practices, textual strategies and public consumption of advertising and changes in consumer imagery and identity. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "power dressing"; and safe sex and pleasure in the advertising of condoms. Contributors include Roberta Astroff, Steven Kline, Reina Lewis, Frank Mort, Katrina Rolley, Barbera Usherwood and Andrew Wernick among others."--Publisher description.
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Includes bibliographical references and index.

List of illustrations -- Notes on contributors -- Introduction -- 1. Paths to Mass Consumption: Britain and the USA since 1945 -- 2. Framing Advertising: Cultural Analysis and the Incrimination of Visual Texts -- 3. Consumer Culture and the Politics of Need -- 4. The Benetton-Toscani Effect: Testing the Limits of Conventional Advertising -- 5. Investments in the Imaginary Consumer: Conjectures Regarding Power, Knowledge and Advertising -- 6. Advertising Executives as Modern Men: Masculinity and the UK Advertising Industry in the 1980s -- 7. Capital's Cultural Study: Marketing Popular Ethnography of US Latino Culture -- 8. Image Politics: Negative Advertising Strategies and the Election Audience -- 9. Keeping Mrs Dawson Busy: Safe Sex, Gender and Pleasure in Condom Advertising since 1970 -- 10. Transnational Publishing: The Case of Elle Decoration -- 11. Dressing the Public: Television, Consumption and the Family in Austria in the 1950s and 1960s -- 12. Resort to Nostalgia: Mountains, Memories and Myths of Time -- 13. Listen to Britain: Music, Advertising and Postmodern Culture -- 14. Advertising and the Modulation of Narcissism: The Case of Adultery -- 15. Leaky Boundaries: Intertextuality and Young Adult Experiences of Advertising -- 16. Cynicism and Ambiguity: British Corporate Responsibility Advertisements and their Readers in the 1990s -- 17. (Ad)dressing the Dyke: Lesbian Looks and Lesbians Looking -- 18. 'Power Dressing' and the Construction of the Career Woman -- 19. Consumption and Identity Before Going to College, 1970-93 -- 20. When the Meaning is Not a Message: A Critique of the Consumption as Communication Thesis -- Index.

"Buy This Book brings together an outstanding international collection of writings on advertising and consumption. Contributors from Britain, Europe and the United States consider the history, industry practices, textual strategies and public consumption of advertising and changes in consumer imagery and identity. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "power dressing"; and safe sex and pleasure in the advertising of condoms. Contributors include Roberta Astroff, Steven Kline, Reina Lewis, Frank Mort, Katrina Rolley, Barbera Usherwood and Andrew Wernick among others."--Publisher description.

Machine converted from AACR2 source record.

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