Image from Coce

Applied business research : qualitative and quantitative methods / Robert Y. Cavana, Brian L. Delahaye, Uma Sekaran.

By:

Cavana, R. Y [author.]

Contributor(s):

Material type: Text

TextPublisher: Milton, Qld. : J. Wiley, 2001Edition: Australian editionDescription: xvi, 472 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0471341266
9780471341260

Related works:

Adaptation of (expression): Sekaran, Uma. Research methods for business. 3rd ed

Subject(s):

DDC classification:

650.072

Contents:

1. Introduction to business research -- 2. Business research values and methodology -- 3. Problem definition and preliminary data gathering -- 4. Theorising and the research question -- 5. Research planning and management -- 6. Qualitative data gathering -- 7. Qualitative data analysis -- 9. Measurement of variables -- 10. Measurement: Scaling, reliability, validity -- 11. Questionnaire design -- 12. Sampling -- 13. Other research methods -- 14. Quantitative data analysis -- 15. The research report -- Appendix 1. A refresher on some statistical terms.

Summary: "This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product. Applied Business Research is aimed at improving students' understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business."--Publisher's website.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	650.072 CAV (Browse shelf(Opens below))	2	Available		A295127B

Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	650.072 ACT Action research in business and management /	650.072 ACT Action research in business and management /	650.072 ACT Action research in business and management /	650.072 CAV Applied business research : qualitative and quantitative methods /	650.072 COL Business research : a practical guide for undergraduate & postgraduate students /	650.072 DUL Case study methodology in business research /	650.072 DUL Case study methodology in business research /	Next

Robert Y. Cavana is a New Zealand author.

Adaptation of: Research methods for business / Uma Sekaran. 3rd ed. New York : J. Wiley, 2000.

Includes bibliographical references (pages 393-399) and index.

"This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product. Applied Business Research is aimed at improving students' understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business."--Publisher's website.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.