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Powerwriting : the hidden skills you need to transform your business writing / Suzan St Maur.

By: Material type: TextTextPublisher: London : Prentice Hall Business, 2003Description: x, 165 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273659065
  • 9780273659068
Subject(s): DDC classification:
  • 808.06665
Contents:
Introduction -- 1. Think first, write later -- 2. What do you need to communicate? (Really?) -- 3. Who is your audience? -- 4. How will the audience receive your message? -- 5. Your final message -- 6. How to speak your audience's language -- 7. The nuts and bolts -- 8. Now start writing -- 9. How to get the best from paper-based media -- 10. How to get the best from electronic media -- 11. How to get the best from 'live' communication -- Outroduction.
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Introduction -- 1. Think first, write later -- 2. What do you need to communicate? (Really?) -- 3. Who is your audience? -- 4. How will the audience receive your message? -- 5. Your final message -- 6. How to speak your audience's language -- 7. The nuts and bolts -- 8. Now start writing -- 9. How to get the best from paper-based media -- 10. How to get the best from electronic media -- 11. How to get the best from 'live' communication -- Outroduction.

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