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Money, media, and the grass roots : state ballot issues and the electoral process / Betty H. Zisk.

By: Material type: TextTextSeries: Sage library of social research ; v. 164.Publisher: Newbury Park, Calif. : Sage Publications, [1987]Copyright date: ©1987Description: 279 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0803927959
  • 9780803927957
  • 0803927940
  • 9780803927940
Subject(s): DDC classification:
  • 324.973 22
LOC classification:
  • JK1967 .Z57 1987
Contents:
Introduction -- An historical and political profile of four states -- An overview of fifteen elections, 1976-80: political context and issues -- Campaign expenditures -- The campaign: media-intensive campaigns -- The campaign: grass-roots activities -- Voting behavior: confusion and rationality on ballot questions -- The 1982 elections: high spending, old issues revisited, and the nuclear freeze -- Conclusions.
Summary: "Elections have only recently been studied as public referenda on major policy issues. Money, Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. ; ; Based upon a comparative study of campaigns and outcomes on 72 ballot questions in Massachusetts, Michigan, Oregon and California between 1976 and 1982. The book provides information on: campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 324.973 ZIS (Browse shelf(Opens below)) 1 Available A054827B

Includes bibliographical references (pages 270-274) and index.

Introduction -- An historical and political profile of four states -- An overview of fifteen elections, 1976-80: political context and issues -- Campaign expenditures -- The campaign: media-intensive campaigns -- The campaign: grass-roots activities -- Voting behavior: confusion and rationality on ballot questions -- The 1982 elections: high spending, old issues revisited, and the nuclear freeze -- Conclusions.

"Elections have only recently been studied as public referenda on major policy issues. Money, Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. ; ; Based upon a comparative study of campaigns and outcomes on 72 ballot questions in Massachusetts, Michigan, Oregon and California between 1976 and 1982. The book provides information on: campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote."--Publisher description.

Machine converted from AACR2 source record.

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