The electronic election : perspectives on the 1996 campaign communication / edited by Lynda Lee Kaid, Dianne G. Bystrom.

Includes bibliographical references and index.

Approaches to Studying the 1996 Campaign Communication: Multiple Locations and Multiple Methodologies / D.G. Bystrom, L.L. Kaid -- Part I. The Battle to Control Campaign Messages: Media Coverage and Use in the Campaign -- No News or Negative News: How the Networks Nixed the '96 Campaign / S.R. Lichter, R.E. Noyes, L.L. Kaid -- The Melodramatic Imperative: Television's Model for Presidential Election Coverage / M.B. Hovind -- Remember the Alamo: Late-Night Local Newscasts in San Antonio, Texas / W.G. Christ, H.W. Haines, R. Huesca -- Presidential Campaigning on the Information Superhighway: An Exploration of Content and Form / J.C. Tedesco, J.L. Miller, J.A. Spiker -- Surveying the Spin: Interpretation of the 1996 Presidential Polls / K.L. DeRosa, J.C. Tedesco -- First Ladies and the Fourth Estate: Media Coverage of Hillary Clinton and Elizabeth Dole in the 1996 Presidential Campaign / D.G. Bystrom, L.M. McKinnon, C. Chaney -- The Voice of and for Women in the 1996 Presidential Campaign: Style and Substance of Convention Speeches / K.L. DeRosa, D.G. Bystrom -- A Content Analysis of CNN "Inside Politics" Adwatch Coverage of High-Profile, Nonpresidential Races / R.H. Gobetz, M. Chanslor -- David Versus Goliath: The '96 Senatorial Race Between Victor Morales and Phil Gramm / C.S. Roper -- Constructing the 1996 Debates: Determining the Settings, Formats, and Participants / D.B. Carlin -- Metaphors in the 1996 Presidential Debates: An Analysis of Themes / G. Hodgkinson, C.M. Leland -- Citizen Response to the 1996 Presidential Debates: Focusing on the Focus Groups / M.S. McKinney, E.R. Lamoureux -- Winning by Staying Ahead: 1996 Debate Performance Verdicts / J.B. Lemert, W. Wanta, T-T. Lee -- The Influence of Medium and Media Commentary on Presidential Debate Effects / L.M. McKinnon, J.C. Tedesco -- Part II. Messages From Candidates and Voters: Political Advertising in the Campaign -- Presidential Candidate Presentation: Videostyle in the 1996 Presidential Spots / L.L. Kaid, J.C. Tedesco -- Verbal Style in Presidential Advertising: Computer Analysis of the 1996 Campaign Spots / R.J. Ballotti, Jr -- Tracking Voter Reactions to the Television Advertising / L.L. Kaid, J.C. Tedesco -- The Effects of Technological Distortions on Voter Reactions to Televised Political Advertising / L.L. Kaid, Y. Lin, G.A. Noggle -- Emotional Responses of African American Voters to Ad Messages / J.D. Morris, M.S. Roberts, G.F. Baker -- The Construction of Political Meaning by Native Americans in the 1996 Election: The Case of the Cherokees and Keetoowahs / R.H. Wicks, F.M. Schiede, S.A. Smith -- Gendered Communication Styles and Strategies in Campaign 1996: The Videostyles of Women and Men Candidates / D.G. Bystrom, J.L. Miller -- Political Advertising During the 1996 North Carolina Senate Race: The Helms and Gantt Rematch / A. Johnston -- Part III. Overall Perspective on the 1996 Campaign -- Measuring Political Malaise in the 1996 Presidential Election / J.A. Spiker, M.S. McKinney -- The Engaged Electorate: New Media Use as Political Participation / E.P. Bucy, P. D'Angelo, J.E. Newhagen -- The American Presidential Election in International Perspective: Europeanization of the U.S. Electoral Advertising Through Free-Time Segments / C. Holtz-Bacha -- The Electronic Election in Perspective / L.L. Kaid, D.G. Bystrom.

Machine converted from AACR2 source record.