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Understanding the consumer : a European perspective / Bernard Dubois.

By: Material type: TextTextLanguage: English Original language: French Publisher: London : Prentice Hall, 2000Description: xii,323 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0136163688
  • 9780136163688
Subject(s): DDC classification:
  • 658.8342094
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Includes bibliographical references and index.

Translated from the French.

Machine converted from AACR2 source record.

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