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Advertising in America : the first 200 years / Charles Goodrum and Helen Dalrymple.

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Material type: Text

TextPublisher: New York : Harry N. Abrams, 1990Description: 288 pages : illustrations (some colour) ; 31 cmContent type:

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Summary: Text and illustrations provide the history of print advertising since 1789. Also covers major corporations and their products.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.10973 GOO (Browse shelf(Opens below))	1	Available		A052301B

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Previous	659.10973 ADV Advertising age : the principles of advertising at work /	659.10973 FOX The mirror makers : a history of American advertising and its creators /	659.10973 FOX The mirror makers : a history of American advertising and its creators /	659.10973 GOO Advertising in America : the first 200 years /	659.10973 LAI Advertising progress : American business and the rise of consumer marketing /	659.10973 LOI Damn good advice (for people with talent!) : how to unleash your creative potential by America's master communicator /	659.10973 LOI Damn good advice (for people with talent!) : how to unleash your creative potential by America's master communicator /	Next

Includes bibliographical references (pages 281-284) and index.

Text and illustrations provide the history of print advertising since 1789. Also covers major corporations and their products.

Also issued online.

Machine converted from AACR2 source record.

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