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Visual identities / Jean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul.

By: Material type: TextTextLanguage: English Original language: French Publisher: London ; New York : Continuum, 2000Description: vii, 179 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0826447392
  • 9780826447395
  • 0826447384
  • 9780826447388
  • 0826478786
  • 9780826478788
Uniform titles:
  • Identités visuelles. English
Subject(s): Additional physical formats: Online version:: Visual identities.; No titleDDC classification:
  • 302.2 21
LOC classification:
  • P99 .F5913 2000
Online resources:
Contents:
Acknowledgements -- Introduction: from design to 'bricolage' -- 1. Waterman and its doubles -- 2. IBM and Apple's logo-centrism -- 3. Michel Bras: telling how tastes talk -- 4. Chanel changing: the total look -- 5. Epicurean Habitats -- 6. Opinel: intelligence at knifepoint -- References -- Index.
Summary: "The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 302.2 FLO (Browse shelf(Opens below)) 1 Available A283849B

Includes bibliographical references and index.

Acknowledgements -- Introduction: from design to 'bricolage' -- 1. Waterman and its doubles -- 2. IBM and Apple's logo-centrism -- 3. Michel Bras: telling how tastes talk -- 4. Chanel changing: the total look -- 5. Epicurean Habitats -- 6. Opinel: intelligence at knifepoint -- References -- Index.

"The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics."--Publisher description.

Machine converted from AACR2 source record.

.b10335213 WORLDCAT_24_7_2017

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