The ultimate secrets of advertising / by John Philip Jones.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, c2000Description: xxvi, 227 p. ; 24 cmISBN: - 076192244X (pbk.)
- 0761922431
- 659.1
- HF5823. J7174 2000
Contents:
Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1 JON (Browse shelf(Opens below)) | 1 | Available | A215261B | ||
| Book | City Campus City Campus Main Collection | 659.1 JON (Browse shelf(Opens below)) | 1 | Available | A263696B | ||
| Book | City Campus City Campus Main Collection | 659.1 JON (Browse shelf(Opens below)) | 1 | Available | A263695B | ||
| Book | City Campus City Campus Main Collection | 659.1 JON (Browse shelf(Opens below)) | 1 | Available | A194433B |
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Includes index.
Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects.
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