Inside the white cube : the ideology of the gallery space / Brian O'Doherty ; introduction by Thomas McEvilley.

"The essays in this book originally appeared in a somewhat different form in Artforum magazine in 1976 and 1981"--Copr. p.

Acknowledgments -- Introduction -- I.. Notes on the Gallery Space -- A Fable of Horizontal and Vertical -- Modernism -- The Properties of the Ideal Gallery -- The Salon -- The Easel Picture -- The Frame as Editor -- Photography -- Impressionism -- The Myth of the Picture Plane -- Matisse -- Hanging -- The Picture Plane as Simile -- The Wall As Battleground and "Art" -- The Installation Shot -- II.. The Eye and the Spectator -- Another Fable -- Five Blank Canvasses -- Paint, Picture Plane, Objects -- Cubism and Collage -- Space -- The Spectator -- The Eye -- Schwitters's Merzbau -- Schwitters's Performances -- Happenings And Environments -- Kienholz, Segal, Kaprow -- Hanson, de Andrea -- Eye, Spectator, and Minimalism -- Paradoxes of Experience -- Conceptual and Body Art -- III.. Context as Content -- The Knock at the Door -- Duchamp's Knock -- Ceilings -- 1,200 Bags of Coal -- Gestures and Projects -- The Mile of String -- Duchamp's "Body" -- Hostility to the Audience -- The Artist and the Audience -- The Exclusive Space -- The Seventies -- The White Wall -- The White Cube -- Modernist Man -- The Utopian Artist -- Mondrian's Room -- Mondrian, Duchamp, Lissitzky -- IV.. The Gallery as a Gesture -- Yves Klein's Le Vide -- Arman's Le Plein -- Warhol's Airborne Pillows -- Buren's Sealed Gallery -- Barry's Closed Gallery -- Les Levine's White Light -- The Christos' Wrapped Museum -- Afterword.