Advertising as communication / Gillian Dyer.
Material type:
TextSeries: Studies in culture and communicationPublisher: London ; New York : Routledge, 1988Description: xiv, 230 pages : illustrations ; 22 cmContent type: - text
- unmediated
- volume
- 0415027810
- 9780415027816
- 659.1 19
- HF5821 .D89 1982b
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1 DYE (Browse shelf(Opens below)) | 1 | Available | A092801B | ||
| Book | City Campus City Campus Main Collection | 659.1 DYE (Browse shelf(Opens below)) | 1 | Available | A094639B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 659.1 DRE Creative strategy in advertising / | 659.1 DRE Creative strategy in advertising / | 659.1 DRU Disruption : overturning conventions and shaking up the marketplace / | 659.1 DYE Advertising as communication / | 659.1 DYE Advertising as communication / | 659.1 FIL Advertising : strategy, creativity and media / | 659.1 FIL Advertising : strategy, creativity and media / |
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (pages 215-226) and index.
""I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.:--Journal of Educational TelevisionThis title available in eBook format. Click here for more information.Visit our eBookstore at: www.ebookstore.tandf.co.uk."--Publisher description.
Machine converted from AACR2 source record.
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