Living room wars : rethinking media audiences for a postmodern world / [collected by] Ien Ang.

Includes bibliographical references (pages 189-201) and index.

Introduction: media audiences, postmodernity and cultural contradiction -- 1. The Battle Between Television and Its Audiences -- 2. On the Politics of Empirical Audience Research -- 3. New Technologies, Audience Measurement and the Tactics of Television Consumption -- 4. Ethnography and Radical Contextualism in Audience Studies -- 5. Melodramatic Identifications: Television Fiction and Women's Fantasy -- 6. Feminist Desire and Female Pleasure: On Janice Radway's Reading the Romance -- 7. Gender and/In Media Consumption / Joke Hermes and Ien Ang -- 8. Cultural Studies, Media Reception and the Transnational Media System -- 9. Global Media/Local Meaning -- 10. In the Realm of Uncertainty: The Global Village and Capitalist Postmodernity.

"Living Room Wars brings together Ien Ang's recent writings on media audiences to ask what it means to live in a world saturated by media. Ang suggests that we cannot understand media audiences without deconstructing the category of "audience" itself as an institutional and discursive construct. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the traditional focus on textual meanings to explore the structural and historical representations of television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television and fiction and women's fantasy; feminist desire and female pleasure in media consumption; and the; transnational media system."--Publisher description.

Machine converted from AACR2 source record.