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Grounded theory : a practical guide for management, business and market researchers / Christina Goulding.

By: Material type: TextTextPublisher: London : SAGE, 2002Description: vii, 186 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761966838
  • 9780761966838
  • 076196682X
  • 9780761966821
Subject(s): DDC classification:
  • 300.723
Contents:
Pt. 1. Philosophy, Principles and Procedures. 1. The Qualitative Turn in Management Research. 2. Grounded Theory: Evolutionary Developments and Fundamental Processes. 3. Getting Started: Data Collection and Sampling. 4. Analysis, Interpretation and the Writing Process -- Pt. 2. Grounded Theory: An Illustration of the Process. 5. Researching the Consumer Experience: An Illustration of the Grounded Theory Method. 6. The Identification and Explanation of Concepts and Categories -- Pt. 3. Some Concluding Remarks. 7. A Critical Review of the Methodology.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 300.723 GOU (Browse shelf(Opens below)) 1 Available A295646B

Includes bibliographical references and index.

Pt. 1. Philosophy, Principles and Procedures. 1. The Qualitative Turn in Management Research. 2. Grounded Theory: Evolutionary Developments and Fundamental Processes. 3. Getting Started: Data Collection and Sampling. 4. Analysis, Interpretation and the Writing Process -- Pt. 2. Grounded Theory: An Illustration of the Process. 5. Researching the Consumer Experience: An Illustration of the Grounded Theory Method. 6. The Identification and Explanation of Concepts and Categories -- Pt. 3. Some Concluding Remarks. 7. A Critical Review of the Methodology.

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