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Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.

By: Contributor(s): Material type: TextTextSeries: Praeger series in political communicationPublisher: Westport, Conn. : Praeger, 1995Edition: Third editionDescription: xvi, 320 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0275948838
  • 9780275948832
  • 0275948846
  • 9780275948849
Subject(s): DDC classification:
  • 324.73
LOC classification:
  • JF1001 .T73 1995
Contents:
Preface -- 1. Communication and Political Campaigns: A Prologue -- 2. Communicative Functions of Political Campaigns -- 3. Communicative Styles and Strategies of Political Campaigns -- 4. Communicative Mass Channels of Political Campaigning -- 5. Communicative Types and Functions of Televised Political Advertising -- 6. Public Speaking in Political Campaigns -- 7. Recurring Forms of Political Campaign Communication -- 8. Debates in Political Campaigns -- 9. Interpersonal Communication in Political Campaigns -- 10. Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue -- Selected Bibliography -- Index -- About the Authors.
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Includes bibliographical references (pages 309-311) and index.

Preface -- 1. Communication and Political Campaigns: A Prologue -- 2. Communicative Functions of Political Campaigns -- 3. Communicative Styles and Strategies of Political Campaigns -- 4. Communicative Mass Channels of Political Campaigning -- 5. Communicative Types and Functions of Televised Political Advertising -- 6. Public Speaking in Political Campaigns -- 7. Recurring Forms of Political Campaign Communication -- 8. Debates in Political Campaigns -- 9. Interpersonal Communication in Political Campaigns -- 10. Advertising in Political Campaigns -- Political Campaign Communication: An Epilogue -- Selected Bibliography -- Index -- About the Authors.

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