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The myth of green marketing : tending our goats at the edge of apocalypse / Toby M. Smith.

By: Material type: TextTextPublisher: Toronto ; Buffalo : University of Toronto Press, [1998]Copyright date: ©1998Description: 187 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0802041752
  • 9780802041753
Subject(s): DDC classification:
  • 304.28
LOC classification:
  • HF5413. S65 1998
Contents:
1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples.
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Includes bibliographical references (pages 169-181) and index.

1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples.

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