Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.

By:

Sivulka, Juliann [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0534515932
9780534515935

Subject(s):

DDC classification:

659.10973 21

LOC classification:

HF5813.U6 S55 1998

Contents:

Historical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution.

Summary: From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.10973 SIV (Browse shelf(Opens below))	1	Available		A158728B

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Previous								Next
Previous	659.10973 MAD Mad Ave : award-winning advertising of the 20th century /	659.10973 MAR Advertising the American dream : making way for modernity, 1920-1940 /	659.10973 MAY Whatever happened to Madison Avenue? : advertising in the '90s /	659.10973 SIV Soap, sex, and cigarettes : a cultural history of American advertising /	659.10973 THO Advertising age : the principles of advertising and marketing communication at work /	659.1097309043 STO Advertising on trial : consumer activism and corporate public relations in the 1930s /	659.1097309045 SPR Advertising in the age of persuasion : building brand America 1941-1961 /	Next

Includes bibliographical references (pages 429-435) and index.

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.

Machine converted from AACR2 source record.

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