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Marketing and feminism : current issues and research / edited by Miriam Catterall, Pauline Maclaran, and Lorna Stevens.

Contributor(s): Material type: TextTextSeries: Routledge interpretive marketing research seriesPublisher: London ; New York : Routledge, 2000Description: xiii, 282 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415219736
  • 9780415219730
  • 0415219728
  • 9780415219723
Subject(s): DDC classification:
  • 658.834082
LOC classification:
  • HF5415. M2969 2000
Contents:
Marketing and feminism : an evolving relationship / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- Market feminism : the case for a paradigm shift / Linda Scott -- Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / Lisa Peñaloza -- Advertisements as women's texts : a feminist overview / Barbara B. Stern -- Women and advertising : reading the relationship / Stephanie O'Donohoe -- Using memory-work to give a feminist voice to marketing research / Lorraine A. Friend and Shona M. Thompson -- Shifting the discourse : feminist perspectives on consumer behaviour research / Margaret K. Hogg, Shona Bettany and George Long -- The laugh of the marketing Medusa : men are from Marx, women are from Veblen / Stephen Brown -- The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania / Len Tiu Wright and Mihaela Kelemen -- Reading Rabotnitsa : fifty years of creating gender identity in a socialist economy / Natasha Tolstikova -- Off to the shops : why do we really go shopping? / Sue Eccles and Helen Woodruffe-Burton -- Women-focused consumption spaces : cafés/bars in Amsterdam / Helene Hill --A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / Eileen Fischer -- Marketing and the divided self : healing the nature/woman separation / Susan Dobscha and Julie L. Ozanne -- Gender and consumption in a cultural context / Janeen Arnold Costa.
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Includes bibliographical references and index.

Marketing and feminism : an evolving relationship / Miriam Catterall, Pauline Maclaran and Lorna Stevens -- Market feminism : the case for a paradigm shift / Linda Scott -- Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / Lisa Peñaloza -- Advertisements as women's texts : a feminist overview / Barbara B. Stern -- Women and advertising : reading the relationship / Stephanie O'Donohoe -- Using memory-work to give a feminist voice to marketing research / Lorraine A. Friend and Shona M. Thompson -- Shifting the discourse : feminist perspectives on consumer behaviour research / Margaret K. Hogg, Shona Bettany and George Long -- The laugh of the marketing Medusa : men are from Marx, women are from Veblen / Stephen Brown -- The cultural contexts of advertising to women consumers : the examples of Malaysia and Romania / Len Tiu Wright and Mihaela Kelemen -- Reading Rabotnitsa : fifty years of creating gender identity in a socialist economy / Natasha Tolstikova -- Off to the shops : why do we really go shopping? / Sue Eccles and Helen Woodruffe-Burton -- Women-focused consumption spaces : cafés/bars in Amsterdam / Helene Hill --A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / Eileen Fischer -- Marketing and the divided self : healing the nature/woman separation / Susan Dobscha and Julie L. Ozanne -- Gender and consumption in a cultural context / Janeen Arnold Costa.

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