Brand new justice : the upside of global branding / Simon Anholt.

By:

Anholt, Simon [author.]

Material type: Text

TextPublisher: Oxford ; Boston : Butterworth-Heinemann, 2003Description: vii, 180 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0750656999
9780750656993

Subject(s):

DDC classification:

658.827 21

LOC classification:

HD69.B7 A766 2003

Contents:

1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.

Review: "In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 ANH (Browse shelf(Opens below))	1	Available		A287201B

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Previous								Next
Previous	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /	658.827 ADA Brandsimple : how the best brands keep it simple and succeed /	658.827 AMB Packaging the brand : the relationship between packaging design and brand identity /	658.827 ANH Brand new justice : the upside of global branding /	658.827 ARN The handbook of brand management /	658.827 ARV Brands : meaning and value in media culture /	658.827 BAT Brand meaning /	Next

Includes bibliographical references and index.

1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.

"In this new book, Simon Anholt, one of the world's leading branding experts, shows how the combination of branded experts and 'nation branding' can create fast-track economic development for emerging markets. Brand New Justice: the Upside of Global Branding shows how the classic wealth-building techniques of first-world countries and companies can be successfully transferred to the people and places that really need them." "Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice: the Upside of Global Branding brings a radical new dimension to the pro-logo/no-logo debate." "Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET.

Machine converted from AACR2 source record.

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