Persuasion : theory & research / Daniel J. O'Keefe.
Material type:
TextPublisher: Thousand Oaks, CA : Sage Publications, [2002]Copyright date: ©2002Edition: Second editionDescription: xvi, 365 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0761925392
- 9780761925392
- 0761922008
- 9780761922001
- 153.852
- BF637.P4 O54 2002
Contents:
1. Persuasion, Attitudes, and Actions -- 2. Functional Approaches to Attitude -- 3. Belief-Based Models of Attitude -- 4. Cognitive Dissonance Theory -- 5. Theories of Behavioral Intention -- 6. Elaboration Likelihood Model -- 7. The Study of Persuasive Effects -- 8. Source Factors -- 9. Message Factors -- 10. Receiver and Context Factors.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 153.852 OKE (Browse shelf(Opens below)) | 1 | Available | A517180B | ||
| Book | City Campus City Campus Main Collection | 153.852 OKE (Browse shelf(Opens below)) | 1 | Available | A256683B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 153.852 LEV The power of persuasion : how we're bought and sold / | 153.852 MIL Artful persuasion : how to command attention, change minds and influence people / | 153.852 OKE Persuasion : theory & research / | 153.852 OKE Persuasion : theory & research / | 153.852 PER Persuasion : advances through meta-analysis / | 153.852 PER Persuasive imagery : a consumer response perspective / | 153.852 PER Persuasion : psychological insights and perspectives / |
Includes bibliographical references (pages 265-338) and index.
1. Persuasion, Attitudes, and Actions -- 2. Functional Approaches to Attitude -- 3. Belief-Based Models of Attitude -- 4. Cognitive Dissonance Theory -- 5. Theories of Behavioral Intention -- 6. Elaboration Likelihood Model -- 7. The Study of Persuasive Effects -- 8. Source Factors -- 9. Message Factors -- 10. Receiver and Context Factors.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.