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Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, [2000]Copyright date: ©2000Edition: Third editionDescription: xvi, 215 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761920706
  • 9780761920700
  • 0761920714
  • 9780761920717
Subject(s): Additional physical formats: Online version:: Focus groups.DDC classification:
  • 300.72
  • 361.61068 21
LOC classification:
  • H61.28 .K78 2000
Online resources:
Contents:
Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research.
Summary: ""We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."; --Richard A. Krueger & Mary Anne Casey, from the Preface ; This highly acclaimed book in its third edition includes the following updates and improvements:; - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. ; - Designing questions for asking effective questions to draw out a group and how to refine them based on the group?s responses. ; - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. ; - Budgeting how to more effectively budget for a focus group ; - Coding how to more effectively use existing software packages to code and analyze the results of a focus group."--Publisher description.
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Includes bibliographical references and index.

Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Adapting focus groups to audiences and environments -- Modifications of focus groups -- Answering questions about the quality of focus group research.

""We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."; --Richard A. Krueger & Mary Anne Casey, from the Preface ; This highly acclaimed book in its third edition includes the following updates and improvements:; - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. ; - Designing questions for asking effective questions to draw out a group and how to refine them based on the group?s responses. ; - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. ; - Budgeting how to more effectively budget for a focus group ; - Coding how to more effectively use existing software packages to code and analyze the results of a focus group."--Publisher description.

Machine converted from AACR2 source record.

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