Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events / Joe Marconi.
Material type: TextPublisher: Chicago : Dearborn Trade Pub., [2002]Copyright date: ©2002Description: xiii, 223 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0793152585
- 9780793152582
- 658.8 21
- HF5414 .M37 2002
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 MAR (Browse shelf(Opens below)) | 1 | Issued | 06/10/2024 | A408814B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Understanding Cause Marketing -- When the Cause Fits the Company -- The Company, the Cause, the Community, and the World -- Damage Control: Responding to Crises Relating to Your Cause -- September 11, 2001 -- The Cause Marketing Casebook -- Philip Morris -- ConAgra Foods -- Eddie Bauer -- Liz Claiborne -- Taco Bell -- Target Stores -- Timberland Company -- General Mills -- UPS, Ford Motor Company -- Grabber Performance Group -- Compaq -- Mattel -- Wal-Mart -- snapshots of other cause marketing cases -- A Crash Course in Cause Marketing.
Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects.
Machine converted from AACR2 source record.
There are no comments on this title.