Image from Coce

Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events / Joe Marconi.

By: Material type: TextTextPublisher: Chicago : Dearborn Trade Pub., [2002]Copyright date: ©2002Description: xiii, 223 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0793152585
  • 9780793152582
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5414 .M37 2002
Online resources:
Contents:
Understanding Cause Marketing -- When the Cause Fits the Company -- The Company, the Cause, the Community, and the World -- Damage Control: Responding to Crises Relating to Your Cause -- September 11, 2001 -- The Cause Marketing Casebook -- Philip Morris -- ConAgra Foods -- Eddie Bauer -- Liz Claiborne -- Taco Bell -- Target Stores -- Timberland Company -- General Mills -- UPS, Ford Motor Company -- Grabber Performance Group -- Compaq -- Mattel -- Wal-Mart -- snapshots of other cause marketing cases -- A Crash Course in Cause Marketing.
Summary: Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Understanding Cause Marketing -- When the Cause Fits the Company -- The Company, the Cause, the Community, and the World -- Damage Control: Responding to Crises Relating to Your Cause -- September 11, 2001 -- The Cause Marketing Casebook -- Philip Morris -- ConAgra Foods -- Eddie Bauer -- Liz Claiborne -- Taco Bell -- Target Stores -- Timberland Company -- General Mills -- UPS, Ford Motor Company -- Grabber Performance Group -- Compaq -- Mattel -- Wal-Mart -- snapshots of other cause marketing cases -- A Crash Course in Cause Marketing.

Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha