The audience studies reader / edited by Will Brooker and Deborah Jermyn.

Includes bibliographical references and index.

Introduction: 'It's out there ... somewhere' : locating the audience for the The audience studies reader -- Part 1: Paradigm shift : from 'effects' to 'uses and gratifications'. The people's choice : how the voter makes up his mind in a presidential campaign / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet ; Mass persuasion : the social psychology of a war bond drive / Robert K. Merton ; Analysis of the film Don't Be a Sucker : a study in communication / Eunice Cooper, Helen Dinerman ; Tendency systems and the effects of a movie dealing with a social problem / Charles Winick -- Part 2: Moral panic and censorship : the vulnerable audiences. Culture industry reconsidered / T.W. Adorno ; Seduction of the innocent / Fredric Wertham ; The uses of literacy / Richard Hoggart; The Newson Report : a case study in 'common sense' / Martin Barker --

Part 3: Reading as resistance : the active audience. The nationwide audience / David Morley ; The practice of everyday life / Michel de Certeau ; Understanding popular culture / John Fiske ; 'We're here, we're queer and we're not going catalogue shopping' / Gregory Woods -- Part 4: The spectator and the audience : shifts in screen theory. Visual pleasue and narrtive cinema / Laura Mulvey ; Babel and Bablylon : spectatorship in American silent film / Miriam Hansen ; Star gazing : Hollywood cinema and female spectatorship / Jackie Stacey ; Women viewing violence / Philip Schlesinger, Rebecca Dobash, Russell Dobash, C. Kay Weaver --

Part 5: The fan audience : cult texts and community. 'Out of the closet and into the universe' : queers and Star Trek / Henry Jenkins ; Beatlemania : girls just want to have fun / Barbara Ehrenreich, Elizabeth Hess, Gloria Jacobs ; Histories, fictions and Xena : Warrior Princess / Sara Gwenllian-Jones ; Suffering and solace : the genre of pain / Camille Bacon-Smith ; Inside subculture : the postmodern meaning of style / David Muggleton -- Part 6: Female audiences : gender and reading. Reading the romance : women, patriarchy and popular literature / Janice Radway ; Living room wars : rethinking audiences for a postmodern world / Ien Ang ; Feminism and youth culture / Angela McRobbie ; Girl talk : adolescent magazines and their readers / Dawn H. Currie ; '"Just a book", she said ... ' : reconfiguring ethnography for the female readers of sexual fiction / Esther Sonnet -- Part 7: Interpretive communities : nation and ethnicity. Enlightened racism : The Cosby Show, audiences and the myth of the American dream / Sut Jhally, Justin Lewis ; The export of meaning : cross-cultural readings of Dallas / Tamar Liebes and Elihu Katz ; The color purple : Black women as cultural readers / Jacqueline Bobo ; Television, ethnicity and cultural change / Marie Gillespie -- Conclusion: Overflow and audience.

"The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading." "Organized chronologically and thematically, sections address: the paradigm shift - from effects to uses and gratifications; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory - the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence and increased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet overflow and the increased level of interactivity it seems to offer."--Jacket.

Machine converted from AACR2 source record.