Spin doctors : a narrative study of the growing professionalisation of political communication in New Zealand : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts (Communication Studies), Auckland Institute of Technology, 1999.

By: Contributor(s): Material type: TextTextPublisher: [Auckland : Auckland Institute of Technology, 1999]Description: 243 p. ; 31 cmSubject(s): DDC classification:
  • 070.4493240993
Dissertation note: Thesis (MA--Communication Studies)--Auckland Institute of Technology, 1999. Subject: Using the 1969 New Zealand election campaign as a benchmark, this study explores how professional communicators or spin doctors have moved from the professions of advertising, public relations and journalism into the field of political communication.
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Thesis City Campus Library Special Collections T 070.4493240993 PEN (Browse shelf(Opens below)) 1 Available A181784B

Thesis (MA--Communication Studies)--Auckland Institute of Technology, 1999.

Using the 1969 New Zealand election campaign as a benchmark, this study explores how professional communicators or spin doctors have moved from the professions of advertising, public relations and journalism into the field of political communication.

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