Normal view
MARC view
Entry Personal Name
001 - CONTROL NUMBER
- control field: 828944
003 - CONTROL NUMBER IDENTIFIER
- control field: OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20221028155747.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 881125n| azannaabn |n aaa
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: n 88053592
035 ## - SYSTEM CONTROL NUMBER
- System control number: (OCoLC)oca02411202
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Language of cataloging: eng
- Description conventions: rda
- Transcribing agency: DLC
- Modifying agency: DLC
- Modifying agency: ViFGM
- Subject heading/thesaurus conventions: lcna
100 1# - HEADING--PERSONAL NAME
- Personal name: Bitner, Mary Jo
370 ## - ASSOCIATED PLACE
- Associated country: United States
- Place of residence/headquarters: Tempe (Ariz.)
- Source of term: naf
372 ## - FIELD OF ACTIVITY
- Field of activity: Education, Higher
- Field of activity: Marketing
- Field of activity: Business education
- Source of term: lcsh
373 ## - ASSOCIATED GROUP
- Associated group: W.P. Carey School of Business
- Source of term: naf
374 ## - OCCUPATION
- Occupation: College teachers
- Occupation: Business teachers
- Source of term: lcsh
375 ## - GENDER
- Gender: female
377 ## - ASSOCIATED LANGUAGE
- Language code: eng
670 ## - SOURCE DATA FOUND
- Source citation: Services Mkting Conf. (7th : 1988 : Arl., Va.). Designing a winning service strategy, 1989:
- Information found: CIP t.p. (Mary Jo Bitner)
670 ## - SOURCE DATA FOUND
- Source citation: Services marketing, c2006:
- Information found: t.p. (Mary Jo Bitner) p. v (Dr. Bitner; holds various academic posts at Ariz. State Univ.)
670 ## - SOURCE DATA FOUND
- Source citation: Profiting from services and solutions, 2014:
- Information found: back cover (Professor of marketing, Edward M. Carson Chair in Services Marketing and Executive Director, Center for Services Leadership, W.P. Carey School of Business, Arizona State University)
670 ## - SOURCE DATA FOUND
- Source citation: OCLC, January 8, 2015
- Information found: (access points: Bitner, Mary Jo; Bitner, Mary J.; Bitner, M. J.; usage: Mary Jo Bitner; M. J. Bitner)